Cloche

Legal

Terms of Service

Last updated October 9, 2026

1. Agreement to these Terms

These Terms of Service ("Terms") are a legally binding agreement between you and TrueStandard Labs LLC, who operates Cloche ("Cloche," "we," "us," or "our"), at heycloche.com (the "Service"). By accessing or using the Service, you agree to be bound by these Terms and our Privacy Policy, which is incorporated here by reference. If you do not agree, do not use the Service.

2. Eligibility

You must be at least 18 years old to use Cloche. By using the Service you represent that you are 18 or older and that you have the legal capacity to enter into this agreement. If you are using the Service on behalf of an organization, you represent that you have authority to bind it to these Terms.

3. Your account

You can use Cloche without signing in. The app makes a random account for your phone and keeps your journal under it. To sign in, you enter your email address and we email you a six-digit code. If you signed in with Apple or Google in an earlier version of the app, these Terms cover that account too.

You are responsible for keeping your email account secure and for everything done under your Cloche account. Keep the profile details you enter accurate, because your daily targets come from them. Tell us at [email protected] if you think someone else has used your account.

You may not share your account, sell access to it, or let anyone else use it.

4. What Cloche is — and what it is not

Cloche is a food journal. You describe or photograph a meal, and Cloche returns an estimated nutrition breakdown and reads it against the conditions you watch, such as blood pressure or blood sugar. It keeps a timeline of your meals and shows trends over time. Our analysis is designed to be grounded in USDA FoodData Central reference standards and established daily-value guidance, and we hold it to that standard because vague nutrition numbers are worse than none.

Cloche is not medical, nutritional, or professional advice.

It is an informational and educational tool. It does not diagnose, treat, cure, or prevent any disease or condition. Using Cloche does not create a doctor–patient, dietitian–client, or any other professional or fiduciary relationship between you and us.

Always consult a qualified healthcare professional before making decisions about your diet, and especially before acting on anything you read here if you are pregnant, nursing, managing a medical condition such as diabetes or kidney disease, taking medication, have a history of an eating disorder, or are considering supplements. Never disregard or delay professional medical advice because of something the Service told you.

5. AI output and accuracy

An AI model produces your nutrition breakdown from your photo or your description. That means the numbers are estimates, and you should treat them as such:

  • The model infers what food is in the image, and it can misidentify a dish or an ingredient it cannot see — a sauce, an oil, a hidden ingredient.
  • Portion sizes are estimated from a photo or a description, and both are imprecise. Where the model makes an assumption, we show it to you in the meal's assumptions list so you can judge it. Read those.
  • Nutrient values reflect reference data for a typical version of a food, not a laboratory measurement of the specific food you ate. Actual nutrient content varies with soil, variety, ripeness, storage, and preparation.
  • Like any AI system, the model can be confidently wrong, and output may change as we update the underlying models.

We aim for the most accurate estimate a photo or description can support, and we show our assumptions precisely so you can verify them. But we do not warrant that any nutrition figure is accurate, complete, or suitable for clinical, medical, or dietary-compliance use. Do not use Cloche to calculate a medication dose, manage a medically prescribed diet, or make any decision where an error could harm you. Decisions you make from this information remain yours.

6. Your content and your rights in it

You own your content. Your chat messages, meal photos, meal descriptions and profile details remain yours. We claim no ownership of them.

You give us a limited, non-exclusive, worldwide, royalty-free license to host, store, copy and send your content solely to run the Service for you. That includes sending your meal photos and descriptions to the AI provider named in our Privacy Policy to produce your breakdown. We read each photo and then discard it; your photos stay on your phone. This license ends when you delete the content or your account, except for copies in encrypted backups that we replace on a schedule.

We do not use your content to train AI models. Not ours, and not a third party's. This is a binding commitment, not a preference we can quietly change — if it ever changes we will notify you before it takes effect.

You are responsible for what you upload. You represent that you have the right to upload it and that doing so does not violate anyone's rights or any law. Do not upload photographs of other people without their permission, and do not upload anything unlawful.

7. Sharing your week

The week view can turn your week into a picture that you send with your phone's share sheet. The app makes the picture on your phone. We do not host it or create a public link to it. Once you send it, it goes where you choose.

8. Acceptable use

You agree not to:

  • use the Service for anything unlawful, harmful, harassing, or infringing;
  • upload photographs of other people without their consent, or anyone else's personal information you have no right to share;
  • attempt to gain unauthorized access to the Service, other users' accounts, our servers, or our administrative tooling;
  • probe, scan, or test the vulnerability of the Service, or interfere with or overload it;
  • scrape, crawl, or bulk-export content from the Service — including our nutrition pages, food glossary, and comparisons — to build a competing product, dataset, or AI model;
  • use automated means to create accounts or submit meals at a volume a person could not;
  • resell, sublicense, or provide access to the Service to others as if it were your own;
  • reverse-engineer or decompile the Service except where that right cannot lawfully be restricted;
  • attempt to extract, replicate, or reconstruct our prompts, models, or analysis pipeline;
  • remove or obscure any attribution or branding on shared images.

We may suspend or terminate an account that violates this section, and we may do so without notice where continued access presents a risk.

9. Cloche Pro subscriptions

Logging meals is free. Cloche Pro is a paid subscription that adds the reading of each meal, day and week against the conditions you watch. The app shows what Pro includes before you buy.

Cloche Pro costs $12.99 a month or $79 a year. Those are US prices; the app shows the price in your currency before you confirm.

The yearly plan starts with a 7-day free trial. When the trial ends, it becomes a paid yearly subscription unless you cancel at least 24 hours before the trial ends. If you buy a subscription during a free trial, you give up the rest of the trial.

Apple charges your Apple ID when you confirm the purchase, or when the free trial ends if you started one. You pay through Apple; we never see your card.

Your subscription renews automatically for the same period and price unless you cancel at least 24 hours before the current period ends. Apple charges the renewal within the 24 hours before the period ends. When you cancel, Pro stays on until the end of the period you paid for.

To manage or cancel, open the Settings app on your iPhone, tap your name, then tap Subscriptions. Deleting the Cloche app or your Cloche account does not cancel your subscription.

Apple handles refunds. To ask for one, go to reportaproblem.apple.com. We cannot issue refunds ourselves.

If the price changes, Apple tells you before the new price applies and asks for your consent where its rules or the law require it.

We may change, limit or stop features at any time, and logging meals stays free.

10. Intellectual property

The Service itself — the software, design, brand, Cloche name and logo, our nutrition content, comparisons, glossary, prompts, and the way we present and curate information — belongs to TrueStandard Labs LLC and is protected by intellectual property law. These Terms grant you a limited, revocable, non-transferable right to use the Service for your own personal purposes, and nothing more.

Underlying nutrition reference data from public sources such as USDA FoodData Central and NIH/NCBI daily-value guidance is not ours; we make no ownership claim over it. You may use your own nutrition results for your personal purposes.

11. Third-party services

The Service depends on other companies, as described in our Privacy Policy. Google runs the AI that reads your meals. Apple bills your subscription, and RevenueCat keeps track of whether it is active. Cloud providers run our storage, email and hosting. App Store purchases are also governed by Apple's terms. We are not responsible for these services, their availability, or what they do or fail to do. An outage at one of them may make the Service partly or wholly unavailable.

12. Disclaimer of warranties

The Service is provided "as is" and "as available," without warranties of any kind, whether express, implied, or statutory. To the fullest extent permitted by law, we disclaim all implied warranties, including merchantability, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing.

We do not warrant that the Service will be uninterrupted, secure, or error-free; that any nutrition estimate will be accurate or complete; that defects will be corrected; or that using the Service will produce any particular health outcome. Some jurisdictions do not allow certain warranty exclusions, so parts of this section may not apply to you.

13. Limitation of liability

To the fullest extent permitted by law, TrueStandard Labs LLC and its members, officers, and contractors will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost data, or loss of goodwill, arising out of or relating to your use of the Service — including any decision you make about your diet or health based on it — even if we were advised of the possibility.

Our total aggregate liability for all claims relating to the Service will not exceed the greater of (a) the total amount you paid us in the twelve months before the claim, or (b) one hundred US dollars (US$100). If you have never paid for Cloche Pro, that means US$100. Some jurisdictions do not allow these limitations, so they may not fully apply to you; nothing here limits liability that cannot lawfully be limited, such as for fraud or death or personal injury caused by negligence.

14. Indemnification

You agree to indemnify and hold harmless TrueStandard Labs LLC from any claim, demand, loss, or expense (including reasonable legal fees) arising out of your use of the Service, your content, your violation of these Terms, or your violation of anyone else's rights — including a claim brought by someone whose photograph or personal information you uploaded without permission.

15. Termination

You may stop using the Service at any time. To delete your account and everything you logged, open Settings, tap Account, then tap Delete account. You can also email [email protected]. See our Privacy Policy for how that works and how long it takes.

We may suspend or terminate your access if you materially breach these Terms, if we are required to by law, or if we discontinue the Service. If we discontinue the Service entirely, we will give reasonable advance notice so you can export or record your data.

Sections 5, 6, 10, 12, 13, 14, 16, and 17 survive termination.

16. Governing law and disputes

These Terms are governed by the laws of the State of Texas, United States, without regard to its conflict-of-laws rules.

Let's talk first. If you have a dispute with us, email [email protected] with a description of it and what you would like us to do. We agree to try in good faith to resolve it informally for 30 days before either of us starts formal proceedings. Most problems end here.

If that does not resolve it, you and we agree that any dispute will be brought exclusively in the state and federal courts located in the State of Texas, and each of us consents to the personal jurisdiction of those courts. There is no mandatory arbitration clause and no class-action waiver in these Terms — we would rather keep your options open than bury them.

If you are a consumer resident in the EEA or UK, nothing in this section deprives you of the protection of mandatory consumer-protection laws or the right to bring proceedings in the courts of your country of residence.

17. General

  • Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and us about the Service.
  • Severability. If a provision is found unenforceable, the rest stays in effect.
  • No waiver. If we do not enforce a provision, we have not waived it.
  • Assignment. You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition, or sale of assets.
  • No third-party beneficiaries. These Terms create rights only between you and us.

18. Changes to these Terms

We may update these Terms. When we do, we will change the "Last updated" date above. For changes that materially reduce your rights or increase your obligations, we will give notice by email or in the app before they take effect. Continuing to use the Service after a change takes effect means you accept the updated Terms.

19. Contact

Questions about these Terms: [email protected].

TrueStandard Labs LLC
Operator of Cloche — heycloche.com

See also our Privacy Policy.